Create a Rocket Roar. Create some buzz about your product and if you do not know how to do so hire a publicist. Have a launch event with introductory pricing or some other fascinating hook. Yes, you need a hook. This event can be online or at a physical location. By online, I recommend utilizing all social media – create interest groups, fan pages, join interest groups, etc. Even create a MeetUp group for your event – very cheap and very effective. Whether you are doing a physical location or online – try to get sponsors (or make your publicist do it) — wouldn’t it be cool not to pay for catering at your event? Create buzz, plan ahead – send out your newsletter to your interest list … you get it, right?
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