We get invited to a ton of event invites at M Communications and M Com Publishing. We also promote a lot of events. Here is the deal. When promoting an event, never ever ever invite an expert to a 101 course. I recently was invited to an event and when I looked at the invite list … oh, boy – the colleagues I saw should really not be on it. Rule of thumb: If you are planning a author 101 course don’t invite the best seller. You are going to seriously annoy people.
