If you are a business owner in this climate – you need to get out there and network. Well, maybe not if you are Intel. At M Com Publishing and M Communications we have been out there in full force the last couple of months. (We needed our new marketing ducks in a row and running). This is very important – you really cannot effectively network if you do not have somewhere to drive your potentional customers to. And, yes – professional marketing is way important. I met with someone the other week who was out and about with biz cards … that is the bare minimum. How are people supposed to get ahold of you if you do not have one of those bad boys. Anyway, find a group that is a good fit for your company and start attending regularly. Here is what will happen: new potential clients, speaking opportunties and book sales. No nonsense networking will yield great results.
