Attention all business owners – the second you give a mile, well … a mile is taken. Please communicate to every single one of your clients the value of your services. The second you give freebies … they expect more freebies, and more, and more and more, and more. Do you get the point? Expectations up front are a must. The exact value of your services are a must. Seriously? As a publicist, do you want to hear … “Well, the Today Show was fine, but what happened to OPRAH?” Freebies are bad, bad, bad!
