It’s kind of like a “casual” date.A late night movie wearing sweats doesn’t mean you are going to not put in the effort with the hair & makeup as well as the outfit. Just like the casual date … most companies have a lot going on behind the scenes. Take a logo for example … there may be back in forth with the whole team before we feel you get presented with the “best of the best.” (In our case, there are not that many rounds. ) My point? Always communicate your deadline and your marketing company will always communicate theirs.