Author Archives: Michele

Have a Happy and SAFE 4th of July!

Have a Happy and Safe 4th of July! 

How to Avoid a COVID Marketing Fail

This blog post from Adexchanger.com that is a must-share. Enjoy! The playbook for how to advertise during a pandemic is still being written. Coronavirus marketing fails are inevitable. Retargeting ads for out-of-stock products and tone-deaf or opportunistic messaging trail consumers on the web. “This is an unprecedented situation. You have to think deeply about what…

Bad PR Behavior

At M Communications and M Com Publishing, we have author public relations campaigns as well as fashion, COVID (cannot wait this to pass), health, business, etc. and the list goes on. There is one common denominator though and it is if you exhibit any of this bad potential client behavior you will most likely not…

Great Book Publicity

With book public relations just like any other product or service, there needs to be a great media tie-in. First, you need to contact the correct reporter. A reporter who solely focuses on pets for example would not run something on a cookbook, unless it is cooking for your pets. As an author, you should…

Quarantine Publishing & Marketing 101

The majority of the population all has down time right now, which means one of two things – A. Forced vacation at home or B. A great time to plan for what is next for your business. Or, a combo of both. I was personally of the mindset that PR was dead in the water…

Happy Mother’s Day!

Happy Mother’s Day! We wanted to share a recipe from The Quarantine Cookbook for all of the special mom’s out there!  If you like Eggs Benedict (although, eggs can be it or miss or $$$ nowadays) this is a great casserole for Mother’s Day. And, if you like sauce, make extra! 🙂 English Muffin Eggs Benedict Casserole This…