Now, we see a lot of speakers at M Communications and M Com Publishing. and know what to do and what not to do. Here is a quick what not to do. If the facility does not have the proper A/V equipment, adjust accordingly and do not do your “standard” presentation. Take the A/V out of it. Meaning, 1. Just speak, 2. Do not attempt to show a video with your iPhone, or 3. attempt to do a powerpoint presentation to 50 people on your laptop. Any questions?
At M Com Publishing and M Communications, it never fails to amaze me how people network poorly. I know we are out and about all of the time, but sometimes you just want to say, “Really?“. Here are my favorites of the week: 1. Bad Breath Betty. Do I even need to get started on…
At M Communications and M Com Publishing we receive a ton of email. So, if you are randomly sending out non-targeted sales pitches, chances are we are not going to respond. On the flip side, I wanted to address what I consider what is one of the biggest email faux pas ever: the overuse of the reply to all button. Now, with a marketing…
We were recently at an event which pretty much was a time warp back to the 80′s. Now, the location was remote and I am certain there was not a mall nearby, but with the internet there really isn’t a reason why you should dress like it is 1985. Well, the dated dresses had me…
We get asked quite a bit at M Communications and M Com Publishing what is the exact R.O.I. you can expect on a PR campaign. Here is the deal: we never know. In fact, the results vary all over the board. We will use the following case study as an example. In a one week…
At M Communications and M Com Publishing we are always asked, “What is in a media kit?” Media kits are great tools – for both the media and for the general public; after all, they are basically an online brochure. Here are the elements to a media kit for both authors and non-authors. Page 1:…
