The Blog:

Grapico … Scam or Seriously Non-Targeted eMarketing?

Meet Grapico.  A sparkling purple soda that is been in existence since 1916. And, the Wikipedia story is nothing short of interesting and I am personally not a fan of purple soda (nor, is anyone at M Communications or M Com Publishing for that matter). Well, a colleague of mine recently received an email from Grapico. who is launching an new canned wine product and will be paying drivers $500 per week to have a Grapico decal on the side of their car. While the solicitation email is clearly akin to a Saudi prince wanting your social security number and bank information; this email was clearly well thought out (minus punctuation and grammatical errors) to say the least. While everything about this screamed SCAM, what caught my attention was not targeting your demographic, as this is most important in any email campaign. This campaign obviously was targeted towards drivers, but would you target a recovering alcoholic to put a wine decal on their car? I think not. My point? Keep in mind your target audience and who you are “selling” to. Important Note: If you do receive an email with the above content from Grapico or the Knam Group at a gmail address – it is a scam. The actual companies are reputable.

Quick, Cheap, and Inexpensive Tips & Tricks for Business Development

Business development … a necessary evil for business owners who are smart and who are not waiting for the phone to ring (that would be the people who are headed back to the corporate track pronto).  Do an activity every morning and here are a few ideas if you are not already doing this for…

Never Put the Marketing Cart Before the Horse

Effective marketing for your book or any other product is crucial, but at the end of the day … never put the cart before the horse. The following is a very simple example to say the least, and you would think this would be obvious to any major organization, but let’s face it – anyone…

Do you need article writing help?

At M Com Publishing, we not only love editing books, but writing projects as well. Writing for the Folsom Entertainer is certainly a fun one and a great way to learn about local establishments/hidden gems when you are new to an area. Enjoy the latest and greatest!

You Can Lead a Horse to Water …

Public relations is a great thing … and if you have a television spot that will give your product/company exposure to millions, who in their right mind would turn that down? Well, a nightmare for a for a publicist is when a spot is offered and the client refuses to get on a plane and…

Award Submissions – Good Idea or an Extra Marketing Expense

Are award submissions a good idea or an unnecessary expense of time or marketing dollars? The debate goes back and forth on this, and there are three ways you can look at award submissions. At the very end of the day, you want to consider what the result is going to be … more book…

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