Author Archives: Michele

One of the Benefits of Being a Writer

Writing can certainly have its benefits and not just the satisfaction of being published or happy with the quality of your work. We have had the privilege of working with Gold Country Media and specifically the publisher of the Folsom Entertainer to cover local area wineries and restaurants. So, when the opportunity came up to be…

Extending the Impact of Great Press

Great news! You received a wonderful write up on your new book from the Dallas Morning News or a great score for your new wine in Wine Spectator, or got invited on TV to pitch your newest diet and exercise program.  You did a great job and will almost certainly hear some accolades from friends…

Most people, authors and non-author’s alike who are live on TV for the very first time as a public relations effort are shaking like a leaf. However, most of our clients force themselves to just dive into it.  After the excruciating 5 long minutes are over, generally no permanent damage is done, the product is…

Tips & Tricks for Writing Fabulous Magazine Articles

              We love to write. Period. And, when hired to to do super-duper fun projects, writing jobs even become more enjoyable. There are many tips and tricks though to have consistently good writing work whether you are submitting to a magazine or are already working for a publication and…

Don’t Get Too Clever – Marketing Professionals Exist for a Reason

While at home after a very long day recently, we were engaged in our normal evening habit of watching television (a.k.a. download time), when possibly the worst commercial ever taped came on.  At first, we just had a great laugh about it, but, it also started a conversation about how being too clever or too out-of-the-box…

Bad Networking Follow-up Behavior

Whether you are an author or a business owner, you already know that networking is important. What most authors and business owners should know is that they need to follow-up with their prospective clients and fans. The sad thing is that many people do not follow-up at all and many in cases do the following…