People probably do not know who you are and what your company does unless you are pretty heavily branded in the area – like Sacramento Magazine for example. Don’t delude yourself either. Come on! Does anyone really know Brando Electric from Leron the Electrician? Probably not. Make sure your logo and company name send a clear concise message.
You have seconds to resonate an impression – maybe less on a moving vehicle. And “paleeeze” don’t put one of those cheap-o magnet plaques that people slap on the side door just to say it’s a company vehicle when it’s really their Corvette they drive down highway 49 on a spring day. If you’re going to go to the trouble of “branding” you company (that’s spelled c-o-m-p-a-n-y) car, do it right with proper decals. (One little note: don’t make the decal your WHOLE car either … lest you look like a juice box.)
If any of you think it is a good idea to put just a phone number on the back of your truck, please let me know so I can unsubscribe you. If you are going to do something like this please purchase an 800 number and advertise something like 1 800 – Fix – Cars. At least then the general public will have a vague idea of what you do.
