Follow up Failure. Do I have to explain how lame this is? Yes, I do. Most events I attend the facilitator tells the whole group why it is important to follow up and if you are at certain events too many people are stuck in the buffet line or their head is stuck up their A$$ so they have their own problems. If someone says I want to do business with you, hands you their card and you do not follow up (now, if there is a space alien handing out their card you might want to think twice … your iPhone may not come in from space and you do not want to be in an ET phone situation). If you are not following up … your marketing dollar efforts (a.k.a., the money you spent on the event to attend … clue phone alert, pick it up people), you might as well flush your money down the toilet, throw it in the fireplace or just give it to the Publisher’s Clearing House people for magazines – you are not going to see it again anyways …. At least you are going to get some magazines out of the deal and you are NOT going to win the contest. Unless of course you are 80 and on your deathbed …. Have you watched the commercials.
Pushy-Pushy Pisses people off. I have been at conferences and have had everything in the world shoved in my face. My particular favorites are the people who insist on ironing out half of the wrinkles on your face (p.s. I do not need a face iron), the crazy dietitians who have the latest orange ginza berry drink that is going to cause my chest size to increase, waist size to decrease and overall decrease the size of my colon (WTF) and last the people that feel the need to come up to you and say they are style experts for people who have “uniquely” shaped bodies. What does that mean? Usually these people shop at Walmart or K mart for clothes … and I am supposed to hire them to be my so-called fashion expert? Really? No thank you. If you are in the “looks” marketing department chances are people should just come to you.
