There is one thing I am always uncomfortable with at M Communications and M Com Publishing. I am uncomfortable when people hand me a book, business card or anything marketing and ask, “What do you think?” Nine times out of ten, whatever piece is handed to me is quite bad. (With the exception of last week … cute business card and a quality book.) If you have to ask, maybe deep down you know there is something off and be prepared for the response … after all, you asked.
