This is a huge one hands down. It is not just all about making friends and creating personal relationships, it is also all about being a resource to the media. Why? If you become an expert in your field of expertise, you will be asked to be a return guest or have an article again, and again, and again. This is precisely the reason why we are picky about clients we take on for media relations and our clients get asked to return hands down. Taking this one step even further … we personally get phone calls when the media needs help with a story, because if we do not know someone personally, we most likely know someone who does. It is all about who you know at the end of the day. Check out our latest client appearance here. And, this is also how you nail a television interview!
