Think Big or Go home. Although a big practice I largely played in college candy land, this principle addresses the need to stay out until 2:00 a.m. – and after having a baby, I sure do not miss being up at 2:00 a.m. – here is a good must-do. I cannot tell you how many clients and potential clients limit themselves and do not look at big picture items. I have lost track of how many people have told me that they are a local company when they can quite easily be national. Um … Hello … Internet?? Yes, quite the amazing invention. If you have a website and your product/service can be sold nationally, why would you want to limit yourself as local? You might as well call it a day and purchase your own lunch truck. Go big or go home – especially in this market, you should do yourself a favor and cast the net as wide as possible.
