We love hosting book launch parties at our office and had a great turnout for the Late Bird book launch party. Author Jason Kraus and guests enjoyed food, refreshments and an opportunity to purchase a signed copy of the book. About Late Bird: In Pursuit of the American Dream! FROM AN EARLY AGE FALCON SANE…
Most people do not know what to ask when hiring a publicist, but a story that came out today clearly illustrated when you know you hired the wrong publicist. A PR firm sent out a mass Constant Contact email to a large group of media professionals. First of all, you should never blanket national media…
This is a huge one hands down. It is not just all about making friends and creating personal relationships, it is also all about being a resource to the media. Why? If you become an expert in your field of expertise, you will be asked to be a return guest or have an article again,…
Well, we may have been lagging slightly on our blog with all of the holiday events, but please check back for more humor (we mean quality marketing & publishing advice) in the new year. The photo on the left was from our office holiday party to benefit a a local Charity, New Morning. The party will…
Sprint or marathon? I personally would rather get a cavity filled than go for a jog, but my point is that social media participation should be a marathon, not a sprint. Many people decide to start using social media right away, go gung ho and then let it slip by the wayside. You need to participate…
Inappropriate Ian. Inappropriate Ian is … beyond inappropriate. I will just give you the highlight reel. Ian has such a bad reputation I have had media and other colleagues share stories that literally last an hour and make you roll your eyes. As a business owner, you basically do not want to be associated with…
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