Award Submissions – Good Idea or an Extra Marketing Expense

Are award submissions a good idea or an unnecessary expense of time or marketing dollars? The debate goes back and forth on this, and there are three ways you can look at award submissions. At the very end of the day, you want to consider what the result is going to be … more book sales, branding or simply credibility. When considering the time and cost involved for submissions, it is important to look at past winners and try to evaluate what the end result really is. And, if it is an ego thing – it is what it is. Here are two award ceremony’s and submissions you would never want to be a part of.

  1. The Grabbie Awards.  These awards are courtesy of the very popular live comedy show (SNL) and are definitely something you are not going to want to put on your bookshelf. The Grabbie Awards are basically harassment awards where Grabbie nominees Tom Sturgeson (Alex Moffat), Lenny Martin (Pete Davidson), Ronald Kellogg (Kenan Thompson), Tim Franklin (Charles Barkley) and Catherine LeBourge (Aidy Bryant) are interviewed on the red carpet. Our opinion is to turn down this award nomination hands down and this in not something you would want to waste your time submitting for.
  2. The Dundie Awards. If you enjoyed the show, The Office, the Dundie awards are sure to be one of your top favorite shows … especially, when Pam gets banned from Chili’s for life.  The series depicts the everyday lives of office employees in the Scranton, Pennsylvania branch of the fictional Dunder Mifflin Paper Company. In the episode, Michael Scott (Steve Carell) hosts “The Dundies”, the annual awards show in which he presents awards to various members of the office. Please keep in mind that these awards are not the Oscar’s and some of the various Dundie’s are “Whitest Tennis Shoes”, “Best Dad”, “Kind of A Bitch”, “Diabetes Award”, and the ridiculous list goes on and on. If this was a real award show, it would be pulling teeth to get employees to show up in this very pathetic case for improving office moral.

While we recommend skipping the two award contests above, if you need marketing advice regarding book awards or anything else on the award landscape (submission help included), please do not hesitate to reach out to:

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