Bad Follow Up Behavior

follow-up picturesDear “?”. Every now and then I received an automated email with the salutation dear “?”. If you do not know how you use this particular function on your email database or newsletter generation system I highly recommend you do not use it. I find the use of the automated form particularly amusing when someone is trying to sell you something. I generally do not buy things from people who address me as a “?”. On the flipside I do understand these programs have a mind of their own and tend to tweak out at times. If you have been reading the M-Dash for awhile … you probably have noticed that I do not bother for this very reason.

What’s my name biatch? Ok. Here is the deal – I have one “l” in my name and people tend to mess this up more often than not. In fact, I was almost wondering if someone was playing a prank on me last Wednesday because most of the emails I was receiving had my name spelled incorrectly and I actually got to a point where I was done correcting people. Again, bad follow up behavior here say when you want someone’s help for a business connection or promoting the event. Always take time to double check, because if you get it wrong the recipient will most likely be staring at the misspelling and not at the content of your message.

Pathetic Postcards. Now, I like receiving things in the mail, but most of the time they are junk. If you are creative with a personal approach great if not, do not bother and pick up the phone instead. The generalized postcards addressed to the masses (and they might as well say dear mail recipient even though the have your name on it) are lame. And, unless you have some corporate office paying for this for you, you are out some bucks with printing and postage. A generalized message is not going to be remembered whatsoever and will end up in the recipients recycle bin. Here is what I do … a. walk to mailbox, b. walk up to recycle bin, and c. go back to work.

The Repeat Offender. There is one company here I would love to through under the bus, but will not. This particular company will take your name from an event attendee list and repeatedly harass you to attend their pricey seminars. The annoying thing is that you will be harassed whether or not you have sat through this particular seminar. I had to say “no” politely, by phone and by email before the annoying points of contact would stop. Here is the deal. If someone says “no”, you need to respect that and back off – there is no sale to be made. Also, follow is important …. but there is a point where no response typically means there isn’t any interest.

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