You know when you get to a point when you are a parent and you hear yourself uttering the 4 dreaded words above, you start rolling your eyes. Mentally, I think I am sounding just like my parents. These four words have also been used in the business side at M Communications and M Com Publishing. Specifcally, for non-clients we decide to not hire because they had deemed themselves experts in the publicity field and when they are in fact in farming. If you hire an expert, and if you have done your homework you will have – trust them. Even though your pet project is your baby, let the expert take over and run with they do best. Or, expect the 4 words above – “Because I said so.”
