Ok. First things first. What is ghost writing? I really hope you know but if not you can go ask your dear friend Webster. In basic terms, ghost writing is when you hire someone to write something for you. Here are some examples when you might want to hire a ghost writer. When your manuscript…
Responding to everyone, ALWAYS. The “Reply All” button has been overused for over a decade and people still do not learn. If you do not think that everyone needs to receive your response, please be kind to others in boxes that are already overloaded with client emails and other items. They do not need to…
Hold Your Wee for a Wii. Unfortunately there have been times when publicity stunts are not only foolish, but entirely irresponsible. This is just one such example. In 2007, the Sacramento radio station KDND 107.9 held a competition to see who could drink the most water without visiting the bathroom. The individual who drank the…
Bad Speaker Bob. Bad Speaker Bob is not only a walking talking infomercial, but takes his dog and pony show complete with fireworks one step further. Bad Speaker Bob basically goes into non-politically correct topics in his speech: religion (which is fine if this is the topic at hand), politics and completely does a verbal…
Mistakes happen to the very best of writers, but there are a couple of mistakes you really want to avoid when writing a press release. Why? Well, you send your press release in to media professionals who are usually journalists and they notice these glaring errors. Below are a couple to avoid. Misspelling = Major…
This one takes the cake, so I just had to blog about it. Bathroom business is bad. Bad. Bad. Bad. I have heard everything from pitches to people as they are walking into the potty to conversations regarding business while on the pot. My point? Save business for the main event, and not during your time…
