Webster’s Dictionary … Part 2. I received a call from a potential author client and she was very passionate about her project, which is basically a knock off of something pretty darn famous and I will refer to as Webster’s dictionary … part 2. Basically, she wanted to take something that was already done and…
“Can I have your media contacts?” Here is the deal. It takes time for any publicist to build a list on their own. Then they need to form the relationships after that. They will be blackballed if they ruin that relationship and say you do something lame like contacting their boss with a completely irrelevant…
Do one business development activity every day. Now by this I am not suggesting that you go on Facebook and announce to the whole world you are having a glass of orange juice and a side of rye toast. Two words for you: Who cares? I send out a proposal, post an article on Linked…
Get media attention … they like to attend launch parties. Please tell me who does not like to go to a party or get an invite to a party? It feels good even if you can’t go. This is a great way to build on a media campaign – send out a press release plus…
Create a Rocket Roar. Create some buzz about your product and if you do not know how to do so hire a publicist. Have a launch event with introductory pricing or some other fascinating hook. Yes, you need a hook. This event can be online or at a physical location. By online, I recommend utilizing…
Although, I feel like I have been on a rocket with my own companies; I do walk our clients through their own rocket launches and want to share a couple of rules. All space cadets need a mission plan. Here is the main rule of thumb and if you choose not to listen to me…
