At M Communications and M Com Publishing, we believe in coverage Karma. Coverage meaning PR coverage. Although we consistently get coverage for our clients, iVillage was newest last night for example – PR coverage is never guarranteed. Certain clients always get more coverge than others – mostly because some projects are very niche and others are more broad. We do have another theory though and it is called coverage karma. The mellow and relaxed clients seem to get more play, than the ones with big egos who are demanding to be on the Today Show. The mellow and relaxed tend to sit back, let us do our job and undstand that PR takes time. Multiple calls and emails. On the flipside, the spazzy tend to call 6 times the day a release goes out and get zero coverage.
