There is a reputable A/C and heater repair company (I will call Jeff and Bunny) in Northern California that has had the same photo on the side of their truck since 1972. The photo is obviously old and not representing the fact that they are not spring chickens anymore. I see the same thing with realtor head shots – literally someone will give me a business card and their photo looks NOTHING like them. At M Com Publishing and M Communications, we recommend professional head shots that are current and you will need them for the following reasons:
1. Bio page in the back of your book.
2. Speaker sheets or any submission to speak at a conference.
3. Bio/About page on your website.
4. Media interviews – they ask for this … they like put a face with the person they are interviewing. P.S. A REALLY good shot with get you on national programs alone.
Did I give you enough reasons? Hire someone professional please, do not do this on your own. Also, some food for thought – do something fun vs. the typical grey background and suit thing.
