Feed Your Pet to Avoid the Vet – A Mini Marketing Case Study

Dr Greg_cover_v3 (2)Many authors are under the impression that they can publish their book and it will immediately become a best seller. This may be the case if you are a household name (think E L James, Koontz, King) to name a few. However, if you are a new, self-published author you are not going to be an instant success unless you do some marketing for your finished piece of work. One of our M Com Publishing authors, is certainly doing this the right way and I wanted to share for those of you looking into book marketing.

1. An Interactive Website. First, visit askdoctorgreg.com or dogdishdiet.com. An interactive site includes a blog, videos, social media sites and at one point we had a forum on his site for visitors to ask questions. Forums are great for organic search engine traffic, but in this case he was getting a bunch of non-relative, time-consuming questions so we took it off. Blogging regularly was a great way for Dr. Greg to maintain book sales and he created quite the following for himself.  Please note you can purchase the book on the front of the page.

2. Positive Public Relations. Dr. Greg was on a FOX news spot talking about his book, Feed Your Pet to Avoid the Vet. The spot was picked up in 15 different markets, that not only resulted in massive sales, the book also went viral and was (and still is) being purchased in almost every country around the world. Feed Your Pet to Avoid the Vet was even translated into Taiwanese last year. While this is the exception to the norm (15 markets and International sales is huge), public relations is a great marketing tool for your book, especially if you are also marketing your business, brand and any other products.

3. Video. Never underestimate the power of You Tube videos. Sales of Feed Your Pet to Avoid the Vet slowed to a halt for the most part early in the year. Dr. Greg’s practice is extremely busy (hence not a lot of time for blogging … this is where you can hire someone to write professionally for you too). Over the last two weeks, Kindle sales started pouring in, as well as off of the M Com Publishing website. Why? Dr. Greg started not only taping more videos (and these do not have to be expensive professional videos either, people love off the cuff videos via iPhone, etc. ) and even had the videos published with some advertisers. The results were daily sales.

Questions? Please feel free to email info@mcompublishing.com if you would like your current book marketing campaign evaluated or would like start one.

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