Good Bio vs. Bad Bio

If you are an author, speaking is always a great way to sell books – after all, no one sells the book better than the author and Gee Whiz you may generate new business too! At M Com Publishing, we help our authors put together workshops and also schedule speaking gigs as part of their PR program. As a result, we keep a close eye on the bio – especially when the moderator will read it in front of the room. Here are some tips:

Good Bio:

  • Talks about your position and company name
  • Website mention is a must – especially when printed in programs, as you want people to know how to reach you
  • If you are an author, list your books
  • Highlight your work experience – only a sentence or two; not an essay
  • List any media appearances you have had or awards achieved


Bad Bio:

  • Lists none or very little of the information above
  • Talks about super personal information like deaths in the family, sad tragic family illnesses or your profile. Anything that makes your audience uncomfortable is a do-not-list
  • Personal interests: if you are talking at a pet expo and your bio mentions you like cats; that is OK. If you are talking to a group of CEOs on financial management, they are not going to want to hear about your pet fluffy.

Unfortunately, we have seen all of the above. Go for the “good”.

There are no comments yet. Be the first and leave a response!

Leave a Reply

Wanting to leave an <em>phasis on your comment?

Trackback URL
Reach Out!
Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for our The M-Dash! Our weekly eNewsletter.

Facebook Email Twitter RSS