Post Smart. No one cares if you are walking your dog at 6 a.m. Plus, if I am working at that hour I am personally wondering why you are not sleeping. (Mom’s with babies or 5 year-olds named Dylan who decide to swing from your towel bar like a monkey at that hour are exempt from the last comment). Selling your business is one thing, but consistent messages of buy this, buy that, read my blog, special offer today only and my personal favorite a scheduled year of quotes = lame. My point. Post your work, your results and business with follow. I probably post ¼ personal ¾ business items. It works for M Com and I receive referrals and clients. I apply this method to Facebook only. LinkedIn – all business postings. Believe me, the CEO of XYZ Corporation is not going to care if you are making a smoothie.
If you wouldn’t show your grandma, don’t put the photo online. Another thing that I have mentioned over and over. Seriously, if you will not show Grandma Linda don’t put it on the internet. This means ixnay anything to do with Mardi Gras, Las Vegas bachelorette party photos (you know who you are) and your recent party bus outing in downtown Sacramento. You clients see this and so do the future ones. No Bueno. Stick to posting work – for me that is media interviews, logos and other graphic projects. You will get new business. I promise.
I don’t want to see that. General rule of thumb. If you aren’t going to want to see it with your coffee and eggs, don’t post that either. Just stick to Words With Friends on your iPhone. If you are planning on posting something that disgusts people rather than sell your business, just don’t do it. If it is before and after results maybe take care on looking at the angle of the before result before someone up chucks their breakfast bar.
