That’s What She Said

Michael she saidPR tomorrow = No. This is one of my personal favorites. I cannot do a PR campaign for the very next day. And, this request was actually for the following weekend. The funny part of this particular phone conference was that this person was not happy with me, because I said I would not do coverage with this little bit of notice. Even funnier, after I ended this unhappy conversation, (she kept asking … I kept saying “no”), I had a follow up meeting request from her for three project requests for 2015. She listened and I was a happy camper. She could have very easily continued to listen to the voice in her head or boss for that matter. My point? PR campaigns … 6 to 8 weeks prior peeps. Plan ahead.

Stop sending video texts. If any of you have had the unfortunate and stupid experience of downloading Facebook instant messenger (just don’t do it), you will know it will eat up memory on your phone. Well, I had one particular person, instead of sending emails or text messages, would send video messages instead. These were multiple video messages to a point where I finally had to ask this person to stop sending them to my phone, as they were sucking away every ounce of free memory. Even worse the videos were weird and made zero sense whatsoever. Here is the deal … if you need to communicate, please choose text, email (preferable) or phone (yes, people still use these). Don’t eat up someone’s memory because they don’t know how to delete the app off their phone. That would be me. And, most importantly, do you think you are that much of a big shot where I will stop everything I am doing to watch 10 of your videos every day? No. All I have to say is thank you for my newest house rule … no overinflated egos on the invite list for my holiday party.

Say “no” to the “I want to be famous syndrome.” This is by far the worst PR disease on the planet. Most publicists heavily prescreen for this. They do this in a big way. I had two cases recently. One occurred earlier this year and despite how many times you tell people public relations coverage doesn’t necessarily translate into attendance results and to this day, I never know. I wish I had a crystal ball and can tell people X many sales, X new clients, etc. etc. In this case, 8 television spots didn’t fill a room. The second occurrence was someone who also had the “I want to be famous syndrome” was very upset that one, not every station in a particular market, was not covering their office opening event live. This person not only had additional coverage, also did not understand that most news crews are still on skeleton crew and a live shot is a big deal. Both cases of this particular disease ended with yelling on their part on my voicemail and they were fired. And, that’s what she said.

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