Now, I love receiving things in the mail – even though most of it ends up my recycle bin since most of my mailbox is filled up with ads. It is pretty easy to sort the “quality” and “yucky” mail (who likes receiving bills?) and dump the rest. At M Communications and M Com Publishing, we subscribe to a great service called send out cards – they are fun to send to clients as a customer communication tool and well, they are pretty darn creative. Anyway, I recently received a card in the mail from a girlfriend which left me roaring in the driveway. She needed to mail me something and decided to put it in an Easter card. Mind you it is September. Anyway, I think it is always a good idea to send someone a laugh whenever necessary and when you can go the extra communication mile for your customers … you should.
