At M Com Publishing and M Communications, we avoid the prententious for a couple of reasons. First, we do not like working with egomaniacs. Egomaniacs tend to not listen, turn into major timesucks and have unrealistic expectations like insisting they will get their own nationally syndicated radio show during week one of their public relations campaign. Lucky for us, we attract the mellow and fun clients who have mind blowing credentials (should be egomaniacs, but are down to earth). Anyway, if you wear your sunglasses at night or indoors for that matter … you n
