Never Put the Cart Before the Horse

It is a known, indisputable fact that our clients at M Com Publishing and M Communications get very excited about the media relations aspect of their marketing. What does this mean exactly? Our clients get so excited about media interviews and coverage before their basic marketing is even complete. Before you start any PR campaign, you need to have your website, newsletter and product up before you even think about doing any PR campaign. Where is the traffic going to go if you do a major media campaign and you cannot list your non-existent website on your press release. My point? Never put the cart before the horse – and that is good advice.

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