Every author and non-author (think start-up company) needs a marketing toolkit. At M Communications and M Com Publishing we get approached a lot for public relations, but the client does not have their marketing lined up whatsoever. Here is the real deal: you cannot have an effective public relations campaign if you do not have your marketing lined up first. For example, if you do not have a website … where are exactly you are going to drive your PR traffic to? Here is the short list, in the following order if you need to piece your marketing together and are on a budget:
- Logo
- Business card
- Website
- Media kit
- eNewsletter (cheap marketing tool, and yes … you need one
- Press release (this will be developed as part of your media kit)
- Public Relations (yes, everyone … this is last. And, should be directed to your website, workshop or other action …like a campaign to buy books? Just a thought)
