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People bore easily. Pay attention to attention spans. Keep your video under three minutes. You are competing with a bunch of other content on You Tube, and you chance losing people if you go over five minutes. To stay within in this time frame, try writing down a script – but do not READ it. Boring and not genuine.
Have fun. People will like you if you are having fun and being yourself. People can spot a phony a mile away and you will come off as a used car salesman – people will be less likely to believe you and trust you.
Easy Audience. If people find your topic/product interesting they will share with their friends. (thus more exposure). You can easily use You Tube to get more views than a website. People like seeing the person behind the product – you become real. Be sure to place your video in the right category and add tags. Listing tags ( individual words ) on your video will help your rank on search engines