Author Archives: Michele

Bad PR Behavior

Cancellation Carol. This one is a doozey. It takes time to book a television spot, radio spot … you name the media outlet type and most people do not realize the time it takes. I am talking back and forth with the client, the producer, and most importantly is the fact that my clients block…

Does your marketing sparkle or fizzle?

Snap, Crackle, Pop! Trade show booths need to pop, pop, pop. This is especially the case when you are competing with other booths in the room. If you cannot put in 110% here, you shouldn’t have a table or a booth. It is a waste of money. There are two things you need to keep…

Bad Business Timesuck Behavior

Cancellation Carol. This one is a doozey. It takes time to book a television spot, radio spot … you name the media outlet type and most people do not realize the time it takes. I am talking back and forth with the client, the producer and most importantly is the fact that my clients block…

That’s What She Said

PR tomorrow = No. This is one of my personal favorites. I cannot do a PR campaign for the very next day. And, this request was actually for the following weekend. The funny part of this particular phone conference was that this person was not happy with me, because I said I would not do…

That’s What She Said

PR tomorrow = No. This is one of my personal favorites. I cannot do a PR campaign for the very next day. And, this request was actually for the following weekend. The funny part of this particular phone conference was that this person was not happy with me, because I said I would not do…

Don’t Do This During a PR Consult

No credentials = no street credit = no media relations. The bottom line here is that there isn’t any publicist that is going to represent you if you are not credible. Please Google Melissa Washington  and click on her press page. If you watch one of her videos or see her resume, you will attend…