Facebook Fanatics. Now, here is a group of people that should be a poster child of why you should avoid Facebook if you have done anything stupid in your life. And, I am not talking the not-so-smart CEO who posts her wild vacation photos on a Facebook photo album. The Facebook fanatics are a group…
Atrocious ad copy is not suited for a press release. If you are thinking and writing like an ad … you will not get pick up. Always think like an objective journalist and have a sense of perspective about who you are and what you are selling. Under any circumstances, do not excessively use trademark…
Sometimes you need to spin the story a bit. This is true for any press release. A perfect example is that most companies do not believe they are newsworthy. Guess what? You are. It is all about spinning an angle into something interesting. I have done everything from “Vegan is the new Viagra” (book promo)…
M Communications was recently hired to do all of the copy editing and writing for all of a local company’s marketing clients (sweet). One of the articles we just wrote had to do with SEO and how you truly get what you pay for. I have known this for years and am reminded on occasion, especially when…
Save a Dolphin, Kill a Tree. We are in the day and age of the Internet and email …. Ooohhhh. And, I do not understand why people are still submitting book manuscripts in hard copy form (unless you are my grandma’s age and she does not own a computer nor understand what the Internet really…
Having the “Field of Dreams” syndrome. With zero offense to Kevin Costner, here is the deal: if you build it, they will not come. This only occurs if you are Oprah, but last I heard even the OWN Network was hurting. Unless you are uber famous, they will not come. Many business owners fall into…
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