Before any good publicist promotes a product or service, he/she needs to test the merchandise. This is in addition to reviewing product information online and checking references. For example, I was recently asked to to promote what I am going to call a gummy bear product. Every single one of the gummy products tasted terrible….
Will add more useful content soon, but this is how we roll …
Follow up. Here is one thing I do not get. People pay to attend networking events and conferences and then do not follow up. People who do not follow up are wasting their marketing dollars. Seriously, if you are going to flush money down the toilet you might as well not go at all. Yes,…
Dear “?”. Every now and then I received an automated email with the salutation dear “?”. If you do not know how you use this particular function on your email database or newsletter generation system I highly recommend you do not use it. I find the use of the automated form particularly amusing when someone…
Prep. Prep. Prep. You need to do this hands down. Especially say when you are talking about a very racy book and cannot say sex, S&M and whatever else you really can’t talk about on a morning show or even Howard Stern for that matter. Plan ahead. Even if you give a producer talking points,…
Facebook Fanatics. Now, here is a group of people that should be a poster child of why you should avoid Facebook if you have done anything stupid in your life. And, I am not talking the not-so-smart CEO who posts her wild vacation photos on a Facebook photo album. The Facebook fanatics are a group…
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