Here are a couple of examples: The now infamous Seahawks/Packers game. Where can I get started on this one? First all of the referees are on strike and during this game two of the replacement refs made two conflicting calls – a touchdown and an interception. The Seahawks ended up winning the game despite the…
Here is the thing: one bad interview can hurt your business. If you have a great interview, they may ask you back. A great example would be the new book Exersexolgy. Not only did the author get interviewed by Playboy at the conference, she is being flown down to LA this February for a 1/2…
At M Com Publishing and PR–You, one thing we love is good PR. We may have not blogged in awhile, but wanted to share some recent successful book launch parties. The photo of the right is from the AVN Conference (Adult Entertainment Conference – don’t ask, this is a racy one). Exersexology author Monique Hollowell…
Who not to hire/why to hire. I have to say this again … if you are hiring someone with zero PR experience whatsoever and your decision is based on the fact that they are the least expensive, you are most likely not going to get any media exposure. This falls into the category of you…
Follow up Failure. Do I have to explain how lame this is? Yes, I do. Most events I attend the facilitator tells the whole group why it is important to follow up and if you are at certain events too many people are stuck in the buffet line or their head is stuck up their…
Social Media is an amazing tool Whether it be Facebook, LinkedIn, Twitter, Instagram… or one of the hundreds of other options, you should be using it to support your business. And if you have employees or interns with extra time it is great to spread the wealth and get others involved (larger companies have staff…
