Bad PR Positive Results

Here are a couple of examples:

The now infamous Seahawks/Packers game. Where can I get started on this one? First all of the referees are on strike and during this game two of the replacement refs made two conflicting calls – a touchdown and an interception. The Seahawks ended up winning the game despite the Green Bay challenge. Even President Obama, in the middle of his presidential campaign publicly announced, “We need to get our ref’s back.” The result? The official NFL referees were reinstated in a couple of days. A positive outcome, however I am still personally annoyed about the Packer loss. And, more annoyed about the Super Bowl tomorrow.

Whistle. Flo Rida’s Whistle song has been dubbed one of the least subtle songs ever. In addition to the fact I laugh each I time I hear it, I had the opportunity to see the music video recently. I almost fell of my elliptical and talk about taking a sexual innuendo too far … well Flo Rida pulled it off. The song has had hundreds of internet posts to an interview with Ryan Seacrest (also funny). My point? Number one song on the Billboard Hot 100 for weeks. My vote? Taylor Swift should have been there for her break up song.

My point in general though is to avoid any bad PR. Why be famous for doing something that is stupid or totally unrelated to your business?. Also, do you really want someone to do “damage control” for your company? I would think not. I recommend sticking to positive images that put you/your company in a positive light and enjoy the new business as a result.

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