Meet Grapico. A sparkling purple soda that is been in existence since 1916. And, the Wikipedia story is nothing short of interesting and I am personally not a fan of purple soda (nor, is anyone at M Communications or M Com Publishing for that matter). Well, a colleague of mine recently received an email from Grapico. who is launching an new canned wine product and will be paying drivers $500 per week to have a Grapico decal on the side of their car. While the solicitation email is clearly akin to a Saudi prince wanting your social security number and bank information; this email was clearly well thought out (minus punctuation and grammatical errors) to say the least. While everything about this screamed SCAM, what caught my attention was not targeting your demographic, as this is most important in any email campaign. This campaign obviously was targeted towards drivers, but would you target a recovering alcoholic to put a wine decal on their car? I think not. My point? Keep in mind your target audience and who you are “selling” to. Important Note: If you do receive an email with the above content from Grapico or the Knam Group at a gmail address – it is a scam. The actual companies are reputable.
