Well, it is been awhile since I have blogged. Why? Three client book launch parties and we will post pictures very, very soon! There is one thing you should never ask a publicist and that is to do something for FREE. Now, I personally do pro-bono PR all of the time, specifically, this month for breast cancer awareness month and a networking group I belong to. Here is what happens when people ask for something for free. You give anyone an inch, they will take a mile. I recently had someone ask for a free PR campaign and that they wanted it “NOW’. Do you think I will ever work for that company again? Um. No. Even funnier, is that a colleague of mine had a client from 5 years ago contact her to say that she hired another publicist, and she wanted all of her media contacts. Don’t get me started on that one. My point? Say no to freebies and if you do stick to super worthwhile causes.
