What’s in a Name?

ChicoBook_cover_FINAL_v2The answer to this is …. Everything. Whether it comes to branding your company or having a catchy title, selecting a name/title  is everything. Here is one of our latest titles – we recently changed it, to market to men as well. The original title was Sorority Secrets and well, there were boys there too. Enjoy our latest fun cover … more to come. Also, you may want a second opinion when you are working on your own branding. A couple of years ago, I wanted to order branded pens for my company and stumbled onto a website called
“Pen Island”. If you want a good chuckle put those two words together. I have no doubt that this particular pen search on Google comes complete with a list of porn sites.

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