Author Archives: Michele

Never Put the Marketing Cart Before the Horse

Effective marketing for your book or any other product is crucial, but at the end of the day … never put the cart before the horse. The following is a very simple example to say the least, and you would think this would be obvious to any major organization, but let’s face it – anyone…

Do you need article writing help?

At M Com Publishing, we not only love editing books, but writing projects as well. Writing for the Folsom Entertainer is certainly a fun one and a great way to learn about local establishments/hidden gems when you are new to an area. Enjoy the latest and greatest!

You Can Lead a Horse to Water …

Public relations is a great thing … and if you have a television spot that will give your product/company exposure to millions, who in their right mind would turn that down? Well, a nightmare for a for a publicist is when a spot is offered and the client refuses to get on a plane and…

Award Submissions – Good Idea or an Extra Marketing Expense

Are award submissions a good idea or an unnecessary expense of time or marketing dollars? The debate goes back and forth on this, and there are three ways you can look at award submissions. At the very end of the day, you want to consider what the result is going to be … more book…

One of the Benefits of Being a Writer

Writing can certainly have its benefits and not just the satisfaction of being published or happy with the quality of your work. We have had the privilege of working with Gold Country Media and specifically the publisher of the Folsom Entertainer to cover local area wineries and restaurants. So, when the opportunity came up to be…

Extending the Impact of Great Press

Great news! You received a wonderful write up on your new book from the Dallas Morning News or a great score for your new wine in Wine Spectator, or got invited on TV to pitch your newest diet and exercise program.  You did a great job and will almost certainly hear some accolades from friends…