Author Archives: Michele

Most people, authors and non-author’s alike who are live on TV for the very first time as a public relations effort are shaking like a leaf. However, most of our clients force themselves to just dive into it.  After the excruciating 5 long minutes are over, generally no permanent damage is done, the product is…

Tips & Tricks for Writing Fabulous Magazine Articles

              We love to write. Period. And, when hired to to do super-duper fun projects, writing jobs even become more enjoyable. There are many tips and tricks though to have consistently good writing work whether you are submitting to a magazine or are already working for a publication and…

Don’t Get Too Clever – Marketing Professionals Exist for a Reason

While at home after a very long day recently, we were engaged in our normal evening habit of watching television (a.k.a. download time), when possibly the worst commercial ever taped came on.  At first, we just had a great laugh about it, but, it also started a conversation about how being too clever or too out-of-the-box…

Bad Networking Follow-up Behavior

Whether you are an author or a business owner, you already know that networking is important. What most authors and business owners should know is that they need to follow-up with their prospective clients and fans. The sad thing is that many people do not follow-up at all and many in cases do the following…

Press Releases – Tips & Tricks

At M Com Publishing we love to write and love to write strategic press releases that gain media attention (Yes, we write these for our authors too, but wanted to share the most current one). A couple of tips: If you are not a writer or publicist, you might want to hire someone for help. This…

The Worst Product Name on the Planet

There comes a time every once in awhile when there is such a horrific marketing disaster where you not only scratch your head and wonder why, but it also it is really important to point out this is why you hire a marketing company. The best example that comes to mind is the ROOFFEE coffee….