Who are we if we can’t laugh at our own mistakes? Okay, how about… who are we if we can’t laugh at our colleaguesmistakes? We’ve all unfortunately caused a blunder in our career, try as we might to avoid it, but who can say theirs was seen on a global scale? As professional marketers, we know that…
It’s all about ME. This one drives me up the wall. You have a string of people responding to an event you are promoting, and you have one person respond to the entire string saying, “Oh wow, I have a new book out too and I am selling it on XYZ website!” First, the string does…
Don’t let the headline fool you. I don’t abhor the bathroom for business entirely – just when it involves someone besides myself. You see, I often have some of my best brainstorms while showering. Yep. I don’t know if I am relaxed, or the warm water inspires me… but I my top ideas as usually…
Whistle. Flo Rida’s Whistle song has been dubbed one of the least subtle songs ever. In addition to the fact I laugh each I time I hear it, I had the opportunity to see the music video recently. I almost fell of my elliptical and talk about taking a sexual innuendo too far … well Flo Rida pulled…
We get this all of the time. “When do I contact a publisher?” , and “When do I contact a publicist?” My answer? Yesterday. The following are a couple of pointers. “I have an idea.” OK. So you don’t have a book yet … no problemo. Bounce your idea off of a publishing company/literary publicist…
Well, it is been awhile since I have blogged. Why? Three client book launch parties and we will post pictures very, very soon! There is one thing you should never ask a publicist and that is to do something for FREE. Now, I personally do pro-bono PR all of the time, specifically, this month for…
