The Repeat Offender. The repeat offender resembles villainous behavior. Take Stefano, for example, on Days,he is always brainwashing main characters, killing people, and doing God knows what else – all bad too. And, there is always the same result. He does the same thing over and over with the same result. You would think one of his brainwashing…
Disastrous Design. This usually comes in the form of something you did yourself and you are not a graphic designer. Also, your audience would be looking at something that does not remotely match your branding. Even worse, when you decide to forgo professional design and go with a “text” based mailing to promote your 20K workshops. Um, I…
In my corporate life, I did my share of event planning and still do it to this day. Here are a couple of things you want to avoid. Last minute lags. You need to have all of your marketing up and running before your event – months ahead of time and not two weeks before. If…
“This is never going to be on CNN. Michele helped with the presentation.” OK. I have a warped sense of humor and made the PowerPoint funny. Still laughing. Me via text: “Have fun in L.A.” Phone call from a client who is going to Los Angeles: “Have fun with Larry’s A$$?” Still dying over this…
One thing I have definitely learned as a business owner is that you need to avoid what is not going to be the best use of your time. At the end of the day, you do need to get billable hours in or explore valid business opportunities. I know many people are under the impression…
On the way home from a work event, I am following a white pickup truck that only has a phone number on the back of it with something resembling a treasure chest in the back. I know all of you are thinking uh-oh, here it comes. Well, you should be proud of me … as…
